Stage: Elements
Session Title: Marketing on a Changing Frontier: CMO Strategies to Succeed

Speakers:

• Andrea Linehan (CurrencyFair Zai)

• Lucy Heavens (VP Marketing Hokodo)

• Kavita Patel, (Advisory Lead EMEA, WARC)

Moderator: Payal Raina (Founder FinTech B2B Marketing)

In uncertain times, CMOs need a clear vision and focus for the short, medium and long term. In this panel, we give you the insight required to prioritise your marketing efforts and understand the lay of the land. There is no time for legacy or outdated thinking or working. Instead, this session outlines the importance of a customer-first approach, and how data driven reporting can be wielded to demonstrate impact and grow your influence. In short, B2B Marketers need to change their approach and help their companies succeed in the new world. This panel discussion brings FinTech and Financial Services marketing leaders together, and discusses and shares their experiences, best practices, case studies and real-life examples on visionary perspectives, to help drive customer acquisition and retention in tumultuous times.

Join us on Wednesday 26 April 2023 in London, UK at the Fintech B2B Marketing Conference bringing senior Financial Services and Technology marketers together.

The FinTech B2B Marketing Conference 2023 will showcase forward thinkers, award-winning experts, and 100+ of your senior industry peers. This not-to-be-missed event brings together a wealth of insights and industry best practices to help solve your day-to-day marketing challenges including: 

• Unique and innovative ways to drive new customer acquisition and retention

• Greater operational efficiency

• Accelerated marketing automation 

• Reduced marketing costs

Focusing on the Future of Financial Services & Technology B2B Marketing Landscape.

Don’t miss the Fintech B2B Marketing Conference where influencers and senior decision-makers engage; attendees gain a unique perspective with fresh, inspiring thinking; insightful thought leadership content is shared by top experts in the field, and brilliant networking opportunities are afforded.

If you’re a Fintech start-up founder or business owner; B2B marketer working in the Technology and Financial Services sector; vendor or agency providing solutions to Financial Services and Tech marketers; or affiliated with research or industry associations and media publications operating in the Financial Services and Technology industry, then this conference is for you.

📢 Panel Discussion: Tackling gender balance and closing the gender pay gap 
🙋🏻 I am thrilled to be moderating this session with some fellow ACMAs/CGMAs. I can promise that this won't be a 'woe women' discussion. The focus will be on the latest CIPD findings, legislation, compliance, trends in recruitment and practical advice for what companies, managers and employees can do.
👉 Watch recording here: https://bit.ly/cimagendergappanelrecording

Moderator:
Andrea Linehan, ACMA, CGMA, CMO Zai CurrencyFair
I am humbled to work with this esteemed panel:
Mary Connaughton, Fellow CIPD Director of CIPD Ireland
Henry Webb Executive Recruitment Consultant at VANRATH
Caroline Kelleher Director of Public Affairs at The Shannon Airport Group

The SER Launch 2022 will officially be taking place in the GMB on Thursday the 7th of April. Our flagship event of the year will begin at 7:30 with a reception in the Phil conversation room, and the Launch will commence at 8 in the chamber. On the night, you will be able to collect a hard copy of the review to read all of the magnificent essays, as well as getting the opportunity to hear from our great guest speaker Andrea Linehan. UL Economics Professor Stephen Kinsella will also be speaking at the event. Finally, we will be announcing the winners of the Dermot McAleese Medal for the best overall essay, the John O’Hagan Medal for the best applied economics essay and the best Fresh essay prize.

The Launch event is kindly sponsored by Matheson.

As a CMO, you're not just responsible for how your brand operates externally, you also need to develop the brand culture for employees to keep them aligned and passionate about working with you. But that takes alignment with all the senior leadership, which is why Andrea is back with us to share why it was important to bring all the leaders together in one place (despite coming from many different countries) to really hammer this out.

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.

Key talking points

• Why it's important to have a strong employee brand and culture.

• How to develop them so they align with senior leadership's outlook.

• The importance of personal interaction and collaboration.

The CMO-CFO divide continues to widen as new business opportunities and challenges force the functions further apart. In this frank and honest fireside chat, Andrea Linehan, CMO at CurrencyFair and Assembly Payments discusses the old and new barriers that threaten the relationship.

• Agreeing on the metrics that matter for enterprise value
• Collaborating on analytics transformation
• Repairing the cultural divide between the functions

We will be announcing our CFO guest in the coming weeks.

This Thursday, I will be joining Margaret Molloy and Garrett Harte to discuss all things #leadership #marketing and #futureofwork for Episode 3 of the On The Spot #webinar series.

When: ⏰ Thur 15th July 6pm (GMT+1) & 1pm (EST)

Register 👉

https://us02web.zoom.us/webinar/register/WN_E2FNRmQ8SwClt5Nrt7Ueaw

#onthespotseries is a @spotrecruitment Webinar Series

Sharing the Realities of Leadership at the Strategic Level with the Irish Defence Force students who were spending 5 weeks studying Battalion level tactics and operations, in terms of planning and executing in a logistical role and also the management of troops. A battalion has roughly 440 people and is broken into 4 Company’s, which have roughly 144 people each .  The students will be going on to become a Company Sergeant on promotion, which is like the right hand person in the company for the commanding officer and the troops.

In January, Clear M&C Saatchi published ‘From Chaos to Clarity’, a white-paper giving marketers new tools to help navigate the chaotic world in which we’re operating.

In this session, we dive into findings from our new companion piece – ‘From Chaos to Opportunity’ – a deep dive into the challenges and opportunities for FS marketers to drive the commercial agenda within their organisations.

The past year has been tumultuous for all sectors, however financial services has seen existing trends – digitalisation, changing consumer behaviour and regulatory and economic changes – dramatically accelerate.

Our data suggests FS marketers are suffering from a lack of clarity over their role in the organisation, which often leads to them focusing in the wrong areas. At the same time, FS CEOs are looking to marketers to help provide clarity for how to prosper, not just through compelling communications to drive acquisition and loyalty, but also through innovation and new product and service development which capitalise on change.

Join us and panel of senior FS marketers to review the findings of the study and discuss practical strategies to help you take advantage of this opportunity in your role.

Featuring:

Pam Piligian - SVP, Marketing & Communications at Navy Federal Credit Union
Andrea Linehan - CMO at CurrencyFair
Laura Cholerton - Director, Head of Financial Services Practice at Clear M&C Saatchi
Hosted by Geraint Jones, Global Marketing Director at Clear M&C Saatchi

The Mindset Shift serries is TalentHub Coaching’s expert-led content series that aims to help business leaders in difficult times, and show that by adopting a growth mindset, 2020 can be a launching pad for your business going forward.

The Mindset Shift series shares the lessons learned from industry leaders and discuss challenges they’ve faced in their career, personal life and 2020.

In this series, Executive Coach and Business Consultant, Tim McCarthy, will be interviewing business leaders across the globe to discuss their pivotal moments.

Tim McCarthy has held no less than 5 x CEO positions for such companies as Ulster Bank and One Direct, as well as being former captain and coach of the Irish team and one of Ireland’s most capped basketball players.

Our guests so far for this series are:

• Friederike Fabritius, Neuroscientist, keynote speaker

• Lorna Ross, Chief Innovation Officer at VHI

• Brian Corish, Managing Partner at Audientz

• Itziar Canamasas, Head of Oncology EMEA, at Bayer Pharmaceuticals

• Lorraine Fretwell & Morgan Cummins, Directors at TalentHub

• Lorraine Butler, Managing Director at CPM

• Colin Lewis, CMO at Open Jaw Technologies

Interview available here: https://www.leveris.com/insights/core-interview-series-currencyfair/

What's this all about?

At LEVERIS, we believe that the future of banking starts at the core. Core by LEVERIS is a new interview series where we address the issues at the core of banking, fintech and financial services. We speak to those working at the intersection between tech and finance about everything from the future of money to investment in fintechs. Through their insights, we explore current trends, predict future outcomes and get a taste of what it takes to succeed in the new age of banking.

Our latest guest in the series is the driving force behind the marketing of one of the most exciting fintechs to come out of Ireland. With over 15 years’ experience in sales, marketing and commercial development across a range of products and services in both Ireland and the Middle East and working in the fintech sector since 2014, Andrea Linehan is Chief Marketing Officer at CurrencyFair.

In the following interview, Andrea discusses the ingredients that make a great fintech brand, the role content plays in her marketing strategy, the ‘not so great’ marketing tactics among some fintechs, why she’s taking issue with the rise of the fin-influencer, and a whole lot more. Read on for some excellent advice and insights from someone who knows when it’s the right time to “ride the fintech train” and when it’s not.

A Trinity College Dublin and Ibec Series

Strategic finance for recovery & growth.

About this Event

Lead: Geraldine Magnier (Director and co-owner of Idiro)

Panellists:

Andrea Linehan (CMO at CurrencyFair), Kris Koik (CEO, Flender), Oliver Wall (Chief of Staff and Head of Group Corporate Affairs, Bank of Ireland )

This session will focus on managing, renegotiating and acquiring debt / finance in order to reboot and reignite.

Join us at Trinity Business School in a series of free seminars where we explore how to recover, grow and shape-up business in the new environment.

Online seminars run for 75 minutes, from 13.00 to 14.15 IST every Tuesday from 22nd of September 2020 and will include workshop activity for participants.

We are skipping the monologue and going straight to the Q&A for an hour, with SME experts answering your Covid-era questions.

About this Event

Businesses supporting Businesses as we get back to work in the post-Covid era.

We are skipping the monologue and going straight to the Q&A for an hour with SME experts answering your questions about finance, marketing, e-commerce, people management and recruitment.

Join us on Zoom, Tuesday, June 9th at 09:30, to have your questions answered and hear the latest thinking from real businesses around Ireland as we go back to work in a new way. 

Submit your question today or just join Zoom to hear what other business owners are asking. https://us02web.zoom.us/webinar/register/WN_cia9AAY1Rs6UELDPMCqUjg

Questions can be submitted anonymously via: https://lnkd.in/g86H_n6

We will share all questions and answers after the event.

Fresh Resolutions is an annual coming together of some of Ireland’s leaders in health and wellbeing to support attendees in their pursuit of a better year ahead. Whether you’re looking to enhance energy levels or increase productivity, searching for inspiration or just want to meet great like-minded people, this outstanding event is there to help make your year ahead, your year.

The purpose of the National Finance Summit has a singular focus — Bring together over 1000 CEO’s finance directors, funders and financial technology companies in order to foster new financial relationships and listen to talks from industry leading figures.

Digital Dun Laoghaire Presents

Innovative ways to raise funds for your business - Everything You Need to Know

Finding funding sources to grow is one of the most commonly requested topics in our Digital Dun Laoghaire Meetup Feedback forms so at our May Meetup we will look at interesting and innovative ways to do this.

MC'd by Digital Dun Laoghaire's 'Digital Connector', Eoin Costello, our lineup of speakers includes -

Keith Hegarty - PwC 

Andrea Linehan - Grid Finance

David Craig - GetScriba

Reserve your place now for this popular topic as space is limited.

Event Delivered by Scale Labs Ireland for Digital Dun Laoghaire (an initiative of Dun Laoghaire Town).

Companies that benefit from high-quality accelerator programmes on average raise more investor funding, employ more staff and have greater longevity than those that do not.

What is the secret to this success, what are the best accelerator programmes in Ireland doing with their companies that others can learn from? Join us at our February meetup to hear the answers with insights from leading experts.

MC'd by Digital Dun Laoghaire's 'Digital Connector', Eoin Costello, our panel of experts for the February Meetup include:

• Gene Murphy - Entrepreneur in Residence at Bank of Ireland
• Andrea Linehan - Former participant Going for Growthprogramme, Director GRID Finance
• Dermot Casey - Venture Leader at NDRC

Reserve your place now as space is limited. 

https://www.eventbrite.ie/e/high-growth-strategies-for-your-business-what-works-tickets-42192608227

Topics in 2017

We have a range of topics around analytics, data and prediction to cover at Predict 2017. We are giving special focus to Artificial Intelligence as we see 2017 milestone year for AI. 
 

• Artificial Intelligence, Manufacturing 4.0, Sport, Fin Tech / Blockchain, Sharing Economy
• Data Science, Internet of Things, Health & Quantified Self, Design, Business, Environment

The drive for equality is not the drive to be the same” @andrea_linehan #InternationalWomensDay #DublinWLN #Mastercard #Vodafone