As a CMO, you're not just responsible for how your brand operates externally, you also need to develop the brand culture for employees to keep them aligned and passionate about working with you. But that takes alignment with all the senior leadership, which is why Andrea is back with us to share why it was important to bring all the leaders together in one place (despite coming from many different countries) to really hammer this out.

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.

Key talking points

• Why it's important to have a strong employee brand and culture.

• How to develop them so they align with senior leadership's outlook.

• The importance of personal interaction and collaboration.