Why you need a Chief Marketing & Revenue Officer (CMRO)?
Every business needs strong marketing and revenue leadership. I build and expand businesses by leveraging my growth and marketing expertise to identify the pent up potential within a company and it's team, optimising and matching capabilities with compelling market opportunities. I do my best work in-house leading a division, region or business unit, and working with an ambitious CEO and leadership team.
Strategy
As a CMRO, I can help your company to:
-build a go-to-market strategy.
-map current and future sales and marketing technology needs.
-chart your sales and marketing analytics and modelling needs.
Fundraising
As a CMRO, I can help your company to:
-strengthen the sales and marketing expertise that investors expect in founding and leadership teams.
-craft the pitch ready proposition appropriate for different funding rounds.
-provide the credibility for the go-to-market execution plan and forecasts.
Talent
As a CMRO, I can help your company to:
-identify it’s short, medium and long term talent acquisition needs.
-support the recruitment and hiring decision process.
-provide marketing and revenue leadership and mentoring for your existing marketing and sales team.
CMRO Service Formats
The style and format of engagement I provide as a CMRO can be tailored to your business needs:
Fractional CMRO Services: providing advice and strategy, executing and team management on a fractional basis. This means working with and in the business for a set number of days a week (typically 1-3 days per week).
CMRO Consultant / Advisor Services: providing advice and strategy to the business, but generally not involved in execution. The engagement can be project based or as a retainer. This service is typically delivered in the capacity of an advisor/coach to the CEO, leadership team or internal sales and marketing teams. I also serve as a Board Advisor or Non-Executive Director (NED).
Interim CMRO Services: joining the business in-house as a full-time contracted employee, 5 days a week, for a fixed or rolling period of time. Providing strategy, execution, day-to-day team management.