CLICK TO READ

CLICK TO READ

CLICK TO READ

Money20/20 Europe 2023

FinTech B2B Marketing Conference 2023: The Future of Financial Services & Technology B2B Marketing Landscape.

Panel Discussion: Innovative content marketing strategies to boost your omnichannel experience and save marketing from the dark side

As a CMO, you're not just responsible for how your brand operates externally, you also need to develop the brand culture for employees to keep them aligned and passionate about working with you. But that takes alignment with all the senior leadership, which is why Andrea is back with us to share why it was important to bring all the leaders together in one place (despite coming from many different countries) to really hammer this out.

Only 5% of B2B buyers are ready to buy. The other 95% might not be ready for months, or even years. If that's a scary thought that's making you rethink your entire B2B marketing strategy, well don't fear! While you might need to reassess your approach, it shouldn't be something to be afraid of.To Andrea Linehan, CMO of the fintech company Zai, it's an exciting challenge that in fact gives you even more opportunities to think long-term goals to lay the foundations to capture that 95% when they do become ready to buy. She joined us for her second CMO Diaries appearance to share why and how the 5:95 ratio isn't something to be afraid of, it's something to embrace.

CMO DIARIES | MERGER BRANDING: SOMETHING GREATER THAN THE SUM OF ITS PARTS | ANDREA LINEHAN

REGULAR CMO ALLIANCE DEVOTEES MIGHT RECOGNIZE ANDREA FROM HER APPEARANCE ON OUR OTHER SHOW, CMO CONVO. BACK THEN, SHE JOINED US AS THE CMO OF CURRENCYFAIR. BUT THE NEW COMPANY NAME ISN'T BECAUSE ANDREA'S CHANGED COMPANIES, IT'S BECAUSE CURRECNYFAIR HAS MERGED WITH ASSEMBLY PAYMENTS TO CREATE THE NEW BRAND: ZAI.

AND THAT NEW BRAND IS WHAT WE'RE TALKING ABOUT IN ANDREA'S FIRST EPISODE OF CMO DIARIES. SHE AND HER TEAM HAVE BEEN HARD AT WORK CREATING A NEW BRAND TO REPRESENT THE MERGER, AND SHE'S HERE TO SHARE HER INSIGHTS AND PROCESSES FOR OTHER CMOS WHO MIGHT HAVE TO DO THE SAME.

CMO Convo | Andrea Linehan | How marketers can stop worrying and learn to love finance5 simple words that can send shivers down the spines of many marketers: "How much will it cost?", especially when it's followed up with another 5 fear-inducing wor…

CMO Convo | Andrea Linehan | How marketers can stop worrying and learn to love finance

5 simple words that can send shivers down the spines of many marketers: "How much will it cost?", especially when it's followed up with another 5 fear-inducing words: "You'd better talk to Finance." But is that relationship healthy for effective marketing teams?

Absolutely not, according to our guest on this episode, Andrea Linehan, who is sharing her experiences in teaching her marketing team to take ownership of costs and finance at every level.

The CMO-CFO divide continues to widen as new business opportunities and challenges force the functions further apart. In this frank and honest fireside chat, Andrea Linehan, CMO at ZAI AND CurrencyFair AND CFO OF CLEVERCARDS, GREG STAFFORD, discuss the old and new barriers that threaten the relationship.

CLICK IMAGE TO READ THE REPORT: MARTECH MIGRATION + DIGITAL INNOVATION 2021Marketing Leader Intentions and Projections in Europe, Middle East, Africa and Latin America

CLICK IMAGE TO READ THE REPORT: MARTECH MIGRATION + DIGITAL INNOVATION 2021

Marketing Leader Intentions and Projections in Europe, Middle East, Africa and Latin America

On The Spot Webinar Series: Episode 3 - Garrett Harte is joined by Margaret Molloy Global Chief Officer of Siegel + Gale and Andrea Linehan, Global Chief Officer of CurrencyFair.

Andrea is listed as one of The Top 30 Most Influential Fintech Marketers of 2021

Andrea is listed as one of The Top 30 Most Influential Fintech Marketers of 2021

An on demand webinar recording of the latest global Clear Conversation to launch the latest whitepaper: 'From Chaos to Opportunity - Helping FS Marketing Leaders Thrive in 2021'

TalentHub Interview - The Mindset Shift | EPISODE 14

Andrea Linehan on Transitioning from Start-Up to Scale-Up

Core Interview Series: Andrea Linehan, Chief Marketing Officer, CurrencyFair

What's this interview all about?

At LEVERIS, we believe that the future of banking starts at the core. Core by LEVERIS is a new interview series where we address the issues at the core of banking, fintech and financial services. We speak to those working at the intersection between tech and finance about everything from the future of money to investment in fintechs. Through their insights, we explore current trends, predict future outcomes and get a taste of what it takes to succeed in the new age of banking.

Our latest guest in the series is the driving force behind the marketing of one of the most exciting fintechs to come out of Ireland. With over 15 years’ experience in sales, marketing and commercial development across a range of products and services in both Ireland and the Middle East and working in the fintech sector since 2014, Andrea Linehan is Chief Marketing Officer at CurrencyFair.

In the following interview, Andrea discusses the ingredients that make a great fintech brand, the role content plays in her marketing strategy, the ‘not so great’ marketing tactics among some fintechs, why she’s taking issue with the rise of the fin-influencer, and a whole lot more. Read on for some excellent advice and insights from someone who knows when it’s the right time to “ride the fintech train” and when it’s not.

Trinity College Dublin & Ibec present: Reboot and Reignite

Series Ep. 5 - Strategic finance for recovery & growth

Moderator: Geraldine Magnier (Director and co-owner, Idiro Analytics)

Panel: Oliver Wall (Chief of Staff and Head of Group Corporate Affairs, Bank of Ireland ), Andrea Linehan (CMO, CurrencyFair) and Kristjan Koik (CEO, Flender).

cima case study ireland 2021

cima case study ireland 2021

Marketing as a B2B Revenue Driver

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Andrea Linehan about marketing’s potential for driving revenue in B2B.

There’s a problem with revenue in B2B marketing. Marketers are not maximising the potential for marketing to drive revenue when it is so crucial to the business’s success. Is the issue down to marketers not willing to put their reputation on the line, or are there bigger problems with current strategies? Either way, in order for marketing to justify its function (and budget), marketing needs to show how it directly contributes to revenue.