4x CMO. Finance-trained. AI-native. Revenue-led.
Across MarTech and FinTech, in hybrid PLG and SLG motions — building marketing functions that scale ambitious businesses.
Marketing is being rebuilt by AI. I've been building for that — as a practitioner, not a passenger. Four CMO roles have given me the commercial foundation. A finance background gives me the discipline to measure it. AI gives me the execution edge that makes it scale.
Beyond the day job
Alongside my executive role, I take on a small number of advisory and board positions with ambitious B2B companies where I can make a meaningful contribution.
My focus areas:
AI Adoption - Advising leadership teams on what AI materially changes in a marketing function — and what it doesn't
Strategy & Go-to-Market – Strategic counsel on GTM, positioning, and marketing's role in driving growth at scale
Developing Marketing Leaders – I mentor and coach ambitious marketers navigating the transition to senior leadership, AI-native ways of working, and building functions that scale
Board-Level Marketing Counsel - Bringing rigorous CMO thinking to boards where marketing strategy is a growth-critical decision
Investor & Board Engagement – Helping leadership teams frame marketing as a commercial asset for investors, boards, and growth-stage decisions
Combining Marketing and Finance
I bring a unique perspective to growth strategy by blending financial acumen with advanced marketing experience. With a BSc (Hons) in Finance, an MBA from the University of Dublin, Trinity College, and status as a Chartered Management Accountant (CGMA), I understand the critical role finance plays in driving business decisions. My two decades of experience as a marketer enables me to create strategies that are not only creative and customer-focused but also measurable and financially sound.