The CMO-CFO divide continues to widen as new business opportunities and challenges force the functions further apart. In this frank and honest fireside chat, Andrea Linehan, CMO at CurrencyFair and Assembly Payments discusses the old and new barriers that threaten the relationship.
• Agreeing on the metrics that matter for enterprise value
• Collaborating on analytics transformation
• Repairing the cultural divide between the functions
We will be announcing our CFO guest in the coming weeks.