Topic: The Economics of MarTech: do yours stack up?

• MarTech Economics: start with the why.

• Marketing, Product and Technology: the roadmap trade-off.

• The MarTech Trap: vanity, false promises, data dump and tech debt.

• Ensuring your ROI stacks up.

The MarTech Summit

Marketing is changing: over the last decade the marketing function has been completely redefined, driven by technological advancement, digital disruption and societal change.

 The Summit will contextualise the evolution of digital marketing amidst an explosion of new tools and technologies, from Web Analytics, AI and SEO to, CRM, BI and Customer Engagement platforms. The programme will also share actionable insights from practitioners, considering practical steps for delivering business value and optimising audience reach, engagement and growth.

The event is geared for senior IT, digital and marketing personnel to create an opportune forum for knowledge exchange, discussion and business engagement. Tickets are free for those in marketing, communications or tech roles, T&Cs apply.