Interview available here: https://www.leveris.com/insights/core-interview-series-currencyfair/

What's this all about?

At LEVERIS, we believe that the future of banking starts at the core. Core by LEVERIS is a new interview series where we address the issues at the core of banking, fintech and financial services. We speak to those working at the intersection between tech and finance about everything from the future of money to investment in fintechs. Through their insights, we explore current trends, predict future outcomes and get a taste of what it takes to succeed in the new age of banking.

Our latest guest in the series is the driving force behind the marketing of one of the most exciting fintechs to come out of Ireland. With over 15 years’ experience in sales, marketing and commercial development across a range of products and services in both Ireland and the Middle East and working in the fintech sector since 2014, Andrea Linehan is Chief Marketing Officer at CurrencyFair.

In the following interview, Andrea discusses the ingredients that make a great fintech brand, the role content plays in her marketing strategy, the ‘not so great’ marketing tactics among some fintechs, why she’s taking issue with the rise of the fin-influencer, and a whole lot more. Read on for some excellent advice and insights from someone who knows when it’s the right time to “ride the fintech train” and when it’s not.