Stage: Elements
Session Title: Marketing on a Changing Frontier: CMO Strategies to Succeed

Speakers:

• Andrea Linehan (CurrencyFair Zai)

• Lucy Heavens (VP Marketing Hokodo)

• Kavita Patel, (Advisory Lead EMEA, WARC)

Moderator: Payal Raina (Founder FinTech B2B Marketing)

In uncertain times, CMOs need a clear vision and focus for the short, medium and long term. In this panel, we give you the insight required to prioritise your marketing efforts and understand the lay of the land. There is no time for legacy or outdated thinking or working. Instead, this session outlines the importance of a customer-first approach, and how data driven reporting can be wielded to demonstrate impact and grow your influence. In short, B2B Marketers need to change their approach and help their companies succeed in the new world. This panel discussion brings FinTech and Financial Services marketing leaders together, and discusses and shares their experiences, best practices, case studies and real-life examples on visionary perspectives, to help drive customer acquisition and retention in tumultuous times.