Why CEOs Should Protect the Content Golden Goose: The Human Advantage in SEO

Why CEOs Should Protect the Content Golden Goose: The Human Advantage in SEO

Don’t let AI kill the golden goose of content creation! While AI can churn out structured content at speed, human creativity reigns supreme in Google's 𝐄-𝐄-𝐀-𝐓 framework (Experience, Expertise, Authoritativeness, Trust). Learn why trusting humans, not just machines, to craft nuanced, authoritative content will keep you ahead in the Google rankings.

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Brand Valuation: The Method, The Madness, and The Marketer

Brand Valuation: The Method, The Madness, and The Marketer

Explore the intersection of brand valuation and marketing strategy in Andrea Linehan’s latest piece on The Currency. Featuring insights from David Haigh, CEO of Brand Finance, the article delves into the methodology of brand valuation, Ireland’s potential in IP-backed financing, and future trends in the global branding landscape.

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Investing in age reversal: How AI and the Kardashians are fueling the next wave of longevity start-ups

Investing in age reversal: How AI and the Kardashians are fueling the next wave of longevity start-ups

Explore the future of longevity innovation in Andrea Linehan’s article for The Currency. Featuring insights from the Dublin Longevity Summit, learn how tech billionaires, cutting-edge AI, and groundbreaking start-ups are driving advancements in age reversal and the global longevity economy.

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