ISO 10668 sets the global standard for monetary brand valuation, guiding businesses in assessing and maximising their brand's financial impact. Discover its key principles, methodologies, and why it’s essential for modern brand management.
Read MoreThe vagus nerve is a vital player in regulating stress, digestion, and overall wellness. Learn about vagus nerve stimulation techniques and how they can transform your health. And I share my experience with Pulsetto.
Read MoreInfluencer bundling will revolutionise marketing campaigns. By grouping complementary influencers into personalised collaborations, brands can target consumer needs more effectively. Discover how frameworks like Jobs to Be Done (JTBD) and AI tools are shaping the future of influencer marketing.
Read MoreCustomer retention is the secret to sustainable growth. Discover how companies like HubSpot and Peloton play offence and defence to maximise lifetime value, drive engagement, and build loyalty.
Read MoreShadow AI is both a business opportunity and a compliance challenge. Learn how marketers and leaders can harness unapproved AI usage to drive innovation while mitigating risks like data security and operational over-reliance.
Read MoreAdoption = Value / Effort. To drive product and service adoption, marketers and product professionals must maximise perceived value while minimising customer effort. Learn actionable strategies to optimise both sides of the equation.
Read MoreJoseph F. Coughlin and Luke Yoquinto’s Longevity Hubs explores how regional innovation clusters are transforming global ageing challenges into opportunities. Discover key insights into the future of ageing economies and the role of innovation.
Read MoreMarketers and finance teams often clash over budgets and ROI. This guide explores how marketers can flip the narrative, justify long-term brand investments, and build collaborative strategies with finance to align on goals.
Read MoreUnderstanding the product adoption curve is essential for marketers. Learn how to tailor strategies for innovators, early adopters, the early and late majority, and laggards. From crossing the chasm to driving mainstream success, this guide equips you with actionable insights.
Read MoreLongevity science is evolving rapidly, blending wellness with cutting-edge innovation. From AI-powered therapies to breakthroughs in anti-ageing treatments, discover the top trends shaping the future of living younger for longer in 2024.
Read MoreCross-functional collaboration is the key to breaking organisational silos. Learn how marketing drives alignment across sales, product, and finance teams, fostering a culture of innovation and delivering strategic impact.
Read MoreAI and machine learning are transforming marketing, enabling unprecedented personalisation, efficiency, and insight. From reshaping content marketing with generative AI to driving customer experiences at scale, and using predictive analytics for smarter decisions, these technologies are redefining the future of marketing strategy.
Read MoreLongevity startups are reshaping healthcare with innovations in age reversal and wellness. Learn why these companies are booming, what’s driving investments, and how their breakthroughs are influencing everyday health.
Read MoreKris Verburgh’s The Longevity Code decodes the science of ageing, offering insights into why we age and how we can delay the process. Discover key takeaways from this revolutionary guide to living longer, healthier lives.
Read MorePeter H. Diamandis’ Longevity delivers a practical guide to extending healthspan and vitality. Discover the breakthroughs in diet, exercise, mindset, and advanced therapies that promise a longer, healthier life.
Read MoreThe EU AI Act 2025 is around the corner, bringing fines five times larger than GDPR. Board members must act now to ensure compliance, gain AI literacy, and address AI biases.
Read MoreDiscover how Maslow's Hierarchy can transform employee engagement. Beyond free lunches, creating a work environment that meets employees’ fundamental needs fosters higher productivity, innovation, and satisfaction.
Read MoreFractional leadership is on the rise, but is it the future of work or a temporary trend? Dive into insights from industry leaders on the benefits, challenges, and the growing demand for fractional roles in today’s dynamic job market.
Read MoreToo often, B2B marketing is paralysed by conservatism, stuck between the need for innovation and the pressure to justify spend. This blog explores strategies to align marketing with revenue goals, from attribution to long-term brand investments.
Read MoreEmployer branding is more than a buzzword; it’s the foundation of a thriving organisation. Discover how aligning leadership, defining a value proposition, and fostering trust can create a workplace where employees thrive and your brand excels.
Read MoreI've had the honour of participating as a speaker at a number of engagements online and around the world including conferences, summits and at universities.
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