ISO 10668 sets the global standard for monetary brand valuation, guiding businesses in assessing and maximising their brand's financial impact. Discover its key principles, methodologies, and why it’s essential for modern brand management.
Read MoreAI is disrupting the way marketers approach search and measurement, challenging traditional metrics and redefining digital strategies. Learn how to adapt to the evolving landscape where generative AI reshapes marketing norms.
Read MoreExplore the intersection of brand valuation and marketing strategy in Andrea Linehan’s latest piece on The Currency. Featuring insights from David Haigh, CEO of Brand Finance, the article delves into the methodology of brand valuation, Ireland’s potential in IP-backed financing, and future trends in the global branding landscape.
Read MoreRebranding after a merger is a complex journey that goes beyond visuals. Discover how to align values, foster team buy-in, and implement a minimal viable brand approach to create a unified identity.
Read MoreCreating a Minimum Viable Brand (MVB) ensures your business launches with clarity and purpose. Learn how to align core values, establish essential elements, and build a scalable brand that grows with your business.
Read MoreI've had the honour of participating as a speaker at a number of engagements online and around the world including conferences, summits and at universities.
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