The marketing reset: How AI is redefining search, social and marketing measurement

📢 In my latest piece for The Currency, I explore How AI is Redefining Search, Social, and Marketing Measurement, in conversation with Kieran Flanagan, AI practitioner and SVP of Marketing at HubSpot.

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 👇
🔍 How AI is transforming search behaviour—goodbye blue links, hello instant answers! But what does this mean for businesses?

📉 The steep decline in website traffic: AI tools like ChatGPT and Perplexity bypass traditional search, leaving publishers grappling with fewer visits.

🌐 Social media: Platforms continue to penalise outbound links, AI sharpens algorithms, and the fight for visibility intensifies.

💡 The evolving role of content: From traffic-driven metrics to influence and brand authority in an AI-first world.

🚀 Practical steps for businesses: Why curiosity and experimentation with AI are key to thriving in this new landscape.

This article was published on The Currency News, a reputable online news publication focused on in-depth business, finance, economics, and public policy. Read the full article on how AI is impacting how businesses attract customers and measure their marketing efforts.

The marketing reset: How AI is redefining search, social and marketing measurement

Kieran Flanagan, AI expert, investor, and Sequoia Scout, explains how AI is complicating the measurement of marketing effectiveness, and what businesses can do to adapt.

Kieran Flanagan knows a thing or two about AI’s impact on marketing. In fact, he is one of the early-adopter marketing practitioners actively testing AI’s capabilities far beyond basic content generation. In his role as SVP of marketing at Hubspot, he is pushing the boundaries for the use cases in AI-enabled marketing technologies. As a business owner and thought leader, he regularly dissects the changes in user behaviour and the implications for businesses as AI continues to redefine how we interact with digital platforms and attract customers. “People assume that AI is changing the algorithms in search engines, but that…continue reading on The Currency.