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Tech Connect Live - How to build a Minimum Viable Brand (MVB)

  • RDS (The Royal Dublin Society) Merrion Road Dublin Ireland (map)

Tech start-ups employ the Minimum Viable Product (MVP) concept to test a product’s adoption potential with limited resources. Using a Minimum Viable Brand (MVB) can ensure those tests are grounded in strategic intent and market insights. This workshop outlines the core elements you need to build your MVB.