Your Partner in Lean, Scalable Marketing Growth

My approach combines hands-on leadership, practical strategy, and smart use of AI, MarTech, and data to deliver measurable revenue impact.

Whether you’re building your first marketing function or scaling for the next stage of growth, I can help your company with:

  • Strategy & Go-to-Market – Building clear, scalable growth plans that drive revenue

  • Talent & Execution – Fractional support, interim leadership, and access to cost-effective marketing talent

  • Investor Engagement & Fundraising – Positioning your company and marketing function for capital raises

  • Custom GPTs – AI-driven tools to streamline marketing and unlock efficiency

I offer flexible engagement formats - fractional CMO, interim leadership, and strategic advisory, tailored to help founders build lean, scalable marketing functions and accelerate growth.

 

Combining Marketing and Finance

I bring a unique perspective to growth strategy by blending financial acumen with advanced marketing experience. With a BSc (Hons) in Finance, an MBA from the University of Dublin, Trinity College, and status as a Chartered Management Accountant (CGMA), I understand the critical role finance plays in driving business decisions. My two decades of experience as a marketer enables me to create strategies that are not only creative and customer-focused but also measurable and financially sound.