Andrea is a marketing and growth expert with a track record of driving international expansion, scaling businesses profitably, and creating transformative brand experiences. With a career spanning ten years in the Middle East and over ten years in Europe, she has helped expand businesses in fintech, healthtech, SaaS, ecommerce, digital assets, destination management, service agencies and finance.
Your Partner in Marketing and Business Growth
Over the past 20 years, I’ve partnered with ambitious CEOs and leadership teams at high-growth companies to achieve double-digit revenue growth through data-driven strategies and customer-centric marketing.
My expertise extends beyond traditional marketing into building resilient, high-performing teams, defining go-to-market (GTM) strategies, and leveraging the latest in MarTech and data analytics to deliver measurable results.
What I Offer
Whether you’re a startup looking to define your market position or an established organisation navigating new growth opportunities, I can help you achieve your business goals through:
Marketing and Brand Strategy
Go-to-Market (GTM) and Revenue Programs
MarTech and Data Stack Scoping
Marketing Talent Acquisition Planning
I provide full-time leadership, fractional CMO support, consultancy, and advisory services tailored to your organisation’s needs. Services
Combining Marketing and Finance
I bring a unique perspective to growth strategy by blending financial acumen with advanced marketing experience. With a BSc (Hons) in Finance, an MBA from the University of Dublin, Trinity College, and status as a Chartered Management Accountant (CGMA), I understand the critical role finance plays in driving business decisions. My two decades of experience as a marketer enables me to create strategies that are not only creative and customer-focused but also measurable and financially sound.
This dual expertise allows me to bridge the gap between marketing and finance, delivering solutions that align brand strategy with profitability, optimise resource allocation, and demonstrate clear ROI. Whether it's aligning marketing initiatives with business goals or creating scalable revenue programs, my approach ensures every strategy contributes meaningfully to the bottom line.
Longevity and Wellness
As a professional with a long standing interest in the longevity, wellness, and healthtech sectors, I am excited to bring my expertise to businesses aiming to make a meaningful impact in these transformative industries. In 2025, I’ll join the DigiBio Healthtech Innovation Programme as a mentor, supporting early-stage digital health and healthtech startups as they navigate the challenges of scaling their businesses.
I regularly publish longevity and wellness articles to share my own learnings and discoveries. Articles