About Andrea

Andrea builds and expands businesses by leveraging her growth and marketing expertise to identify the pent up potential within a company and it's team, optimising and matching capabilities with compelling market opportunities. She does her best work in-house leading a division, region or business unit, and working with an ambitious CEO and leadership team.

She predominately works full time within businesses but can also provide fractional, consultancy and advisory services. Areas of expertise include Marketing and Brand Strategy, Go-to-Market (GTM) and Revenue Programs, MarTech and Data Stack Scoping, Corporate Communications, and Talent Acquisition Planning.

Background

After 10 years in the Middle East, she returned to Ireland in 2013 where she spent over 5 years as CMO of FinTech start-up GRID Finance and she was most recently CMO of the FinTech scale-up Zai and CurrencyFair. Andrea sat on the board of the Irish International Business Network, is an advisory board member of the CMO Council, and until 2020, she was an advisory council member of the Small Firms Association in Ireland, a position she held since 2016. Andrea is listed as one of The Top 30 Most Influential Fintech Marketers by the FinTech Marketing Hub.

Whilst in Oman. she developed commercial and leisure brands for the Omani Government. And there she was founder of the Irish Business Network and co-founder of Oman Gaelic Athletics Association and the Omani Irish Friendship Society. She holds a BSc (Hons) in Finance, is a Postgraduate of the Chartered Institute of Marketers, has an MBA from the University of Dublin (Trinity College Dublin) and is a Chartered Management Accountant (CGMA).

Speaker / Moderator

She is a regular speaker at conferences, summits and universities covering topics such as leadership, marketing, branding, financial inclusion, social entrepreneurship, start-ups/scale-ups and much more.